At Akshara Foundation (hereinafter ‘we’, ‘our’, or ‘us’), we are committed to safeguarding the online and data privacy of the users of our mobile application ‘Building Blocks’ (“App”), a game based free math learning mobile application targeted towards the children from age of 5-10 years.. This privacy policy (“Privacy Policy”) describes the information collected by us through our App and how the information is used and/or disclosed. We believe that providing this information empowers you to feel secure about the App choices you make.

Our websites and mobile applications provide information to educators, NGOs and other interested community members about our foundation and our digital assets.


Some of our web pages may utilise “cookies” and other tracking technologies. A “cookie” is a small text file that may be used, for example, to collect information about your activity on our App. Some cookies and other technologies may serve to recall information previously indicated by you. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, but please note that if you choose to erase or block your cookies, you may need to re-enter your original user ID and password to gain access to certain parts of our App.

Tracking technologies may automatically record information such as Internet domain and host names; other information about your geographic location; browser software and operating system types; your manner of connecting to the Internet (e.g., connection speed through narrowband or broadband access); click paths; and dates and times that our App is accessed. Our use of cookies and other tracking technologies allows us to improve our App and your web experience. We may also analyse information collected for trends and statistics.


The App is designed to remove the fear of learning and help children/Educationists get their concepts right, in a fun way. It does not have third-party or in-app upgrades / purchases. The App does not enable children to make their personal identifiable information publicly available.


We do not collect personally identifiable information, such as first and last name, address, or email, geo location, user data, gender, age when you download our App. We only collect persistent identifiers from your device for internal purpose to improve our App design and performance. For example, we collect information on usage time, games played and problems missed. We do this ourselves and through third party vendors. We do not track any more information than is necessary to improve the quality of our App and services. For our reporting purpose, we aggregate information across in a non-personally identifiable way.
With the App, you create ‘Profile/ Avatar Names’ for each player, which allows you to set up 6 profiles/avatars on a single device. The App will track each child’s play data separately to provide personalised activities and levels for each profile. Profile names are not real names of your children. Using this mechanism, multiple children can login and play the game in a single device. The Profile/ Avatar Names, will be collected in order to personalise your reports. No other personal information is collected. We do not share, disclose or sell the information we collect, with any third parties, besides sharing progress reports with associated NGOs/parents.

We collect the following information during the time of registration:

Organisation – Relevant to NGOs . Default value is "Akshara"


Profile/Avatar Picture - Pre-defined pictures


Type of School – Government/Private

Permissions required from a user at the time of installing the App:

Wi-Fi connection information

Photos/Media/Files -> permission to use the files on device

We rely on parents to obtain parental consents if and when they are necessary. Our App does not require you to upload any media files. If these are collected for any reason, they are stored in your device and not passed to our system.

How we protect the online privacy of children
Currently, Building Blocks does not collect any personal information from children except as otherwise outlined in this Privacy Policy.

If you believe that we may have unintentionally collected your child’s personal information without your prior consent, you may contact Building Blocks App by email:


We will keep confidential and protect your information collected except where disclosure is required or permitted by law.
We follow generally accepted industry standards to protect the information collected by us, both during transmission and, once we receive it, for storage and disposal. All information we gather is securely stored within databases controlled by us. The databases are stored on servers secured behind a firewall; access to the servers is password-protected and is strictly limited. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. We limit access to your information to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.

We may provide information, to third-party service providers to help us deliver our products, information, and services efficiently and effectively. Service providers are also an important means by which we maintain our website, apps and mailing lists. We will take reasonable steps to ensure that these third-party service providers are obligated to protect your information on our behalf through confidentiality agreements and otherwise. We do not intend to transfer your information without your consent to third parties who are not bound to act on our behalf unless such transfer is legally required. Similarly, it is against our policy to sell your information collected online without consent.


You may ask to review the information we have collected and ask us to delete the information or to stop collecting any more information. To do so, please email us at


This Privacy Policy was last updated on , 2019. Our Privacy Policy may change from time to time. If we make any material change to our policies, we intend to take every reasonable step to ensure that these changes are brought to your attention and place a prominent notice on our website for a reasonable period of time. More on our website :


In the event that ownership or control of Akshara Foundation was to change, your personal information may be transferred. If such a transfer results in a material change in the use of any of your personal information, Akshara Foundation will provide notice about the choices you have to decline to permit such a transfer.


By using our App, you consent to the terms of this Privacy Policy and to our use and management of information collected for the purposes and in the manner given above. Your visit and any dispute over privacy are subject to this Privacy Policy and the application of the law in the territory of Bangalore, India.