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Five ways nonprofits can start unlocking trillions of dollars in potential donations from younger individual donors.

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Millennials are unlike any generation to date. They think about impact, act on the move, and communicate as digital natives. By 2020, an estimated $100 billion dollars annually will flow from young donors into the nonprofit sector. Nonprofits who speak to them in their native language, communicate with technology, and offer them a wide range of ways to engage will benefit from this massive giving potential.

Young, tech-savvy donors matter:

These donors are changing the philanthropic sector.

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Nonprofits have long relied on traditional customer relationship management systems to communicate with traditional donors in traditional ways, and for good reason: These systems work reasonably well for email blasts, event invitations, and direct mail. Traditional donors expect these communications, and act on them. But the same methodologies are lost on the Millennial generation. As digital natives, they expect to interact solely through technology, and eschew other forms of communication and transaction—only 10 percent of Gen Y donors mailed a donation check in the last two years. Nonprofits that don’t change their traditional methods risk being ignored, or judged as not innovative, old, stale, and irrelevant.

Consider successful companies like Uber, Airbnb, and Seamless. They quickly spread as both easy and fun solutions to problems Millennials didn’t yet realize they had. Can’t find a cab? Restaurant doesn’t deliver? There’s an app for that. Once used, forever adopted, and virally spread like wildfire. Philanthropic donations will be the same.

Five ways to engage millennials:

1. Get out of their in-boxes, and get into their pockets. Direct mail and e-newsletters have open rates below 30 percent. Young donors are looking to engage online in creative ways, rather than via emails and mail—62 percent of Gen Y donors say they would give via mobile. For example, One Acre Fund, which supports smallholder farmers, keeps an up-to-date impact dashboard to share metrics with donors, and posts updates such as actual and projected numbers of families served via web and mobile friendly software.

2. Let them get to know you, not just your beneficiaries. Millennials love thinking about the organization they support as well as the cause. Successful crowdfunding campaigns illustrate the power of sharing authentic stories. The Marina Abramovic Institute, for example, raised support from nearly 5,000 supporters via Kickstarter to build a new performance and education space, by sharing the founder’s personal journey and mission.

3. Share the facts. Younger donors are more than twice as likely as older generations to demand data about impact. Organizations such as Evidence Action use rigorous evaluations and randomized control trials to identify poverty-reducing interventions. Sharing what works (and what doesn’t) has allowed it to build deeper relationships with donors, and grow its individual donor base by more than six-fold between 2013 and 2014.

4. Invest in a great online checkout. Make sure your online donation experience is easy—younger donors are hesitant to mail a check, but love easy online options. Text-based giving raised $41 million after the Haiti earthquake, and nearly 50 percent of Gen Y report donating online.

5. Be transparent. Younger donors want honesty— fast-growing organizations like the Akshara Foundation transparently report and blog about their research, successes, and failures. They post reports on teacher interviews, classroom observations, and school surveys. Share the good and the bad, and donors will trust you and help you grow.

By Angela Rastegar Campbell

CELEBRATING six months of Ganitha Kalika Andolana

Akshara Foundation, in partnership with the Karnataka government and Sarva Shiksha Abhiyan, launched a math programme called Ganitha Kalika Andolana (GKA) in June 2015.

It aims to improve numeracy skills in over 300,000 students in 7520 Government primary schools across North Karnataka.

Six months of GKA are already behind us and we are happy to share that increasingly children in government primary schools are enjoying learning math.

We know because we hear from teachers, community leaders, volunteers and children. The achievements of this movement are many. And so are our supporters, like you.

Here’s a look at our journey so far…

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Do spread the word about this movement by sharing this video.

More power to the #GKAMathMovement. Enjoy!

Prepping the teachers for Ganitha Kalika Andolana.

Teacher training under Ganitha Kalika Andolana in Koppal district

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I was eagerly looking forward to visiting a centre where the Teacher training was in progress. I got the opportunity in Koppal district, one of the 6 districts in the Hyderabad–Karnataka region, where the Ganitha Kalika Andolana (GKA) is being rolled out by the Government of Karnataka along with Akshara Foundation.

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The first visit was outside Koppal town, down a rutted mud road, which deposited us inside the pleasant compound of the Urdu HPS school. The teacher training was in progress and the participants were fairly engaged in doing the task given by the Resource Persons (RPs)– in this case it was a revision of the multiplication process using the Teaching-learning material provided in the Akshara Math Kit. There were three RPs, all of them High School math teachers, who had a clear grasp of the principles behind the pedagogy and were confidently answering the queries.

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When the topic of fractions was started, one teacher wanted to know why the fractions in Kannada should not be named as ‘one-fifth’, for instance, instead of ‘five parts of which one’ – to loosely translate the practice in the Kannada language.

Finally we agreed that it is best to teach children terminology that is used in the text-book, which also maintains uniformity across all schools in the state. I was touched when one of the RPs picked up the Teacher Manual and told me, “This Manual is the Bhagavad Gita – it has everything we need to teach maths!”

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At the second training center we visited, the participants were sitting out under the shade of a tree, since it was a small and stuffy room allotted for the training. Here too there was a High School teacher who was conducting the session single-handedly, with assistance from Ramesh, Akshara’s District Coordinator.

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Many of the teachers were in some confusion about converting time on the 12 hour clock to the 24 hour clock; an interesting session on area and perimeter followed. They admitted that in the school the portions relating to geometry were usually hurried through at the end of the academic year.

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There was a request for extending the training by one more day so that adequate time could be given for activities. The RP was very grateful that “Akshara has given such a beautiful Kit to students in Government schools.”

See how the two days were spent by all these teachers and RPs, in pictures. 

– By Kanchan Bannerjee

CHANGING THE WAY 3,00,000 CHILDREN SEE MATH.

We launched Ganitha Kalika Andolana (GKA) with a lot of gusto, amid even more applause. This first-of-its-kind programme in partnership with the Karnataka Government and Sarva Shiksha Abhiyan is going to cover 3,00,000 children in over 7,500 schools. We know what you’re thinking – that’s a huge figure.

But for us, it’s just the beginning. Or as we like to call it, Phase 1. Getting a programme like this to be rolled out in six districts was relatively simple. It is getting the children taught in the right manner using this kit – that’s the BIG challenge.

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When resource people and teachers, the people who are going to spearhead its progress hereon see the contents of the Big Box or the GKA kit for the very first time, they are awestruck and taken aback at the same time. They are torn between a ‘wow’ and a ‘How am I going to use all this and teach math?’

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It’s simple, really. With some seriously-intensive training. And no puns intended. Training is an integral part of every new beginning, and is necessary for a smooth transition, progress and therefore, success.

Within days of the Andolana going LIVE, all training charts had been drawn up and calls started pouring in. Everyone seemed keen on getting this show on the road. There are three levels to the GKA training programme. The first level was training given by Akshara Foundation to the Master Resource Persons. The second was a 3-day session exclusively for Cluster Resource Persons (CRPs) and experienced teacher trainers from all clusters, trained by Master Resource Persons of Akshara Foundation.

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From 23rd June to 30th September ’15, out of 1,400 resource people to be trained, we covered 1,280 – about 120 CRPs have yet to be assigned to their clusters by the state education department. Hardly had they been trained, they were eager to begin the 3rd round of training immediately.

For instance, within a few days of their training, the resource people at Devadurga waited impatiently for the kits to arrive. The minute they did, they fixed the 23rd of July to kick-start the teachers’ level of training. The third and final round will see these CRPs transfer their knowledge to the 8,300 teachers of the government primary schools in all districts. And as of 31st July ’15, around 684 teachers have already been trained.

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We visited a 2nd level training programme in Urdu, at Gulbarga and could not help but share our experience. A group of 30 uncertain looking people slowly trickled into the classroom, unsure of what to expect over the next three days. They all had one common expression – why in the world was Akshara teaching them basic math?

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The group was trained by Mr. Deshpande and Mr. Kulkarni, retired educationists who were first trained by Akshara Foundation. Nothing could have braced these 30 for what was about to hit them. Out came the blocks, foam squares and beaded ropes, to explain how they could be used in Addition and Subtraction. And with that, their eyes started widening with interest. Addition and Subtraction later, the group was hooked.

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They could not peel their eyes away from the board. Frantic notes were being taken, questions fired, things being pulled out of the kits to see how they could do it on their own. It was chaos, fun and learning, all rolled into one roller-coaster class. This was followed by multiplication, division, fractions… slowly every one of the 21 items were used to cover the entire 4th and 5th standard syllabi. After each concept, they kept exclaiming if it could interest them this much, imagine how the children will love this way of learning.

 

 

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They were busy solving math problem after problem, using element after element. The paper money, base 10 blocks and foam squares seemed to catch their fancy the most. It was amazing to see how they had all become children in class all over again, learning to love math the way it should be loved.

 

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And this is just one such success story, from one of the training programmes. Imagine the sheer magnanimity of this movement when all 8,300 teachers and 1,400 resource people join in as enthusiastically!

Check out our entire album on the 2nd level of training sessions. 

 

“Way Cooler Than The Robotics Lab In My School!”

A few weeks ago, I visited a government school in Viveknagar, Bangalore to see how they learn in India.
The school has a Robotics Lab. I saw how they build their robots and it was very cool! I also admired them, because they let me help them with their robots.

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They had built a spinning top robot, a drumming monkey robot and a robotic boat to name a few.
I made friends with a boy named Kevin Joseph. He is a very good builder and we built a robot together.

Thanks to Akshara Foundation and Mr. Sridhar for running the lab.

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– By Omkar Tharuvesanchi

3rd grade

Washington GT Elementary

Raleigh, NC

USA

The way forward for ‘Early Childhood Education in Anganwadis’.

Organised by Akshara Foundation, the national seminar on `Early Childhood Education in Anganwadis – Partnerships & Opportunities’ highlighted the need for quality early childhood learning in government-run anganwadis.

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The seminar was inaugurated by Smt. Umashree, Hon. Minister, Women and Child Welfare and Kannada &Culture, Government of Karnataka. On the dias were also some of the staff of ICDS- an AWW, a supervisor and a CDPO rubbing shoulders with the Minister and the Trustees of AF. The Minister in her inaugural speech seemed very open to a discussion regarding ways to implement effective ECE through the system.

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This was followed by a very thorough talk by Prof Venita Kaul, (CECED, Ambedkar University, Delhi) on the importance of early years and the necessity for good quality preschool education.

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Soon after, a panel discussion on the role of NGOs in partnering with the government followed. The panel discussion concluded with a consensus on enhancing collaboration between the Government and non-Government sector to realise the full potential of Early Childhood Care and Education (ECCE) policy 2013, in the government run anganwadis.

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Click here to view the entire seminar, in pictures.

10 essential facts you need to know about Karnataka’s Math movement.

Did you know that the state of Karnataka has come up with an incredible antidote to the drudgery of learning math in the classroom. To this end, the state government has started Ganitha Kalika Andolana (GKA) – a one of its kind math movement which is currently underway in the state and is making math fun, interesting and stimulating enough for both students as well as teachers. Here are a few interesting facts about this silent movement that is influencing the way math is taught in government schools…

Read on to find your way to the movement:

1. The game of numbers

Ganitha Kalika Andolana, is set to benefit 3 lakh children in classes 4 and 5 across 7520 schools in the six districts of the Hyderabad Karnataka Region.

2. More power to the exponents

Karnataka’s math movement is one of its kind public-private partnership (PPP) between the state government and Akshara Foundation, a non-profit.

3. Factoring the lowest common denominator

The math movement is currently on in the
Hyderabad-Karnataka region of the statewhere development indices are consistently low. The six districts of Hyderabad Karnataka Region are considered most educationally backward and the region is conferred with special status in the state under Article 371J of the Constitution.

4. Weapons of math instruction

The math movement is backed with attractive, well researched teaching and learning material (TLM), math videos, pop-culture posters and teacher manuals in Kannada, Urdu and English. Designed with flair and care, these can tempt even an adult maths-phobe to give Math a shot. Brightly coloured counters, beads, dices, clocks, plastic currency, miniature weighing scale, exciting videos and much more – all of it is certainly giving math learning a new dimension.

5. Keeping a count

Ganitha Kalika Andolana is also supported by an Interactive Voice Response (IVRS) facility. Share real time data on the usage of math teaching aids, voice your concerns and make the movement a success – all of this just by making one call.

6. Grammy sensation

Grammy award winner Ricky Kej has composed a catchy math anthem in both Kannada and English for the math movement. Also available for download as a song and phone ringtone, the anthem is already a hit with both students and teachers.

7. License to common creativity

Not in Karnataka but still want to use all teaching resources? As partner to the math movement, Akshara Foundation has made all the resources freely available under the Creative Commons License. Training manuals, math videos, concept cards – all of them just a click away. Go download!

8. Keep it safe – part of the equation

The state government has left no stone unturned to ensure that while the teaching and learning material is child friendly it is also non-toxic and completely safe to be used by children. All the teaching aids are certified to be non-toxic by National Referral Center for Lead Projects in India (NRCLPI).

9. Trained to score

This silent math movement is certainly stepping up the game for teachers. Nearly 8000 teachers are being trained in math teaching methodology, understanding the key principal and being motivated enough to achieve the ultimate goal. After all, inspired students require inspired teachers.

10. Math matters

And if you are wondering whether all this will really improve numeracy levels of children in the state, then stay tuned to hear more about Ganitha Kalika Andolana – Karnataka’s math movement where a third party appointed by SSA and DSERT will assess and analyse the impact of this effort.

So add these all up, get inspired and join the movement.

Check out some cool ways in which we are deconstructing Math for kids.

#MATHININDIA EDUCATION MEMES

Did you know that only 25.3% of children in class III can do two digit subtraction or that the percentage of children in class II who still cannot recognise numbers up to 9 has increased from 11.3% in 2009 to 19.5% in 2014. The numbers revealed by Annual Status of Education Report (ASER) 2014, released in January, this year, clearly states that Math learning levels in the country continue to be a serious and major cause of concern.

Well, this was big news that went nearly unnoticed. To draw attention to this and remove the bite out of Math, we at Akshara Foundation have meme-fied the big news and piggy backed on the cultural phenomena that is Bollywood. #MathinIndia is what we call it. We have couched the common fears surrounding Math with catchy dialogues by much loved Bollywood characters, hoping to engage a wider and bigger audience into the conversation around the education of our children.

A pan-India social awareness and advocacy project, #MathinIndia, is a conversation starter initiated to sensitise a larger audience on the issue of low learning levels among children about Math in the country. After all, for Make in India, we have to think of #MathinIndia.

So let’s take stock, kick the shibboleths surrounding Math and build up #MathinIndia.

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MATH MAGIC – THE MATH SONG

Set to tune by Grammy winner Ricky Kej, Math Magic revels in the joy of numbers and enthuses our young towards the necessity of math. So get started, include the song as part of math learning for your kid and watch the fun. You can play this cool ditty anywhere – in the car while travelling, listen to it during playtime, set it as your mobile ringtone or even dance to it during math lesson. Available in English and Kannada, we bet, you and your child will love it!

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You can download the songs here:   https://soundcloud.com/akshara-foundation/sets/math-magic-songs

And the ringtones, from here: https://soundcloud.com/akshara-foundation/sets/math-ringtones

MATH CONCEPT CARDS

A set of 10 math concept cards weave together language and math in daily situations, bringing math out of the abstract and into the lived reality of the child. The concept cards carry a story and an activity, based upon students’ earlier knowledge and come in handy as a tool to introduce new math concepts to children. Questions on the reverse side of each Concept Card serve as a starting point for discussion and enable children to solve problems with their peers. The Concept Cards provide a ready list of relevant Maths vocabulary for some of the major concepts.

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The math movement has just begun.

Join us in making 3 lac kids excel in numeracy skills.

Dear Akshara Supporter,

On June 23, 2015, Akshara Foundation and the Government of Karnataka together launched an innovative programme – Ganitha Kalika Andolana (GKA), to teach math to children in grades 4 and 5. This ambitious programme, through a series of interventions, aims to bring about higher learning levels in terms of numeracy skills in the six districts of Gulbarga, Bidar, Raichur, Bellary, Koppal and Yadgir.

Collectively these six districts form the Hyderabad Karnataka Region which is also the second largest arid region in India. Over the years, all measured human development indices are extremely poor in this region and reported figures show that these districts are at the bottom in the state of Karnataka in terms of health and education.

It is, in this needy region that the state government and Akshara Foundation decided to launch GKA. Over the next two years, the programme will build capacity at the local level for teaching math; equip teachers in government primary schools with all the tools required to transact better in their classrooms and the expectation is that math learning levels in children will improve significantly.

However, GKA is not only about our commitment towards a better future of our children. What we need to ask ourselves is – Is it enough for just the government and a NGO to work together to improve things or does everyone have a role to play? Akshara Foundation has chosen the term Andolana which loosely translates into ‘movement’ and we at Akshara believe there is a role for each one of us to play and make a small difference in bringing quality learning to the children of our state and country.

We believe that the time has come for all of us to recognise the gravity of our education problem and do our little bit to make the future better for our children and one way to do this is by improving the quality of education for our children. It’s time for each one of us to take a stand on the education of our children and turn it into a mass conversation.

Your support is critical because we now have an opportunity to break down the barriers to education which many children face. We need your voice too.

Please join the movement. Together we will make every child in school and learning well a reality.

Sincerely,

k

My first visit to a government school in rural India.

Seeing the schools in Kushtagi and Mundargi was the favourite part of my time with Akshara. Our school visits were unannounced, like the house visits, so we were able to see a real school day in progress, and Akshara was able to check on the students’ progress.

Another reason Akshara came to the schools was to see how, if at all, classrooms were utilising their GKA Kits. These kits contain educational resources for mathematics and English classes, such as counting mats and blocks and conversation sheets, that seem as if they should be standard in every classroom – especially the math tools. These are tools that helped me, as a younger student, visualise operations like addition and subtraction. They helped me learn when I was starting my primary education, so it made me optimistic to see the students in Mundargi and Kushtagi using the same tools so effectively.

When we initially arrived at the schools, the first thing that I noticed was the resourcefulness. The same resourcefulness that I saw in the residential areas is found in schools; class bells are made from small hammers tied to thick metal trays, small pillows are attached to blackboards by string to create erasers. Making do with what you have is a concept that has grown increasingly rare in countries like the U.S. and big cities, where shortage of resources is rarely felt.

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One area where this scarcity is not felt, however, is in style. By this, I mean the uniforms and book bags each student was equipped with, provided by the state government. Regardless of the poverty they encountered at home, every young student was clad in a blue and white uniform.

In the United States, most state-run school systems do not have uniforms, instead opting to set general dress codes (which are usually just lists of ‘do not’s, for example: girls, do not wear skirts or shorts more than four inches above the knee in length. Boys, do not wear your hair long … or shorts more than four inches above the knee). However, in private schools, like the one I attend, uniforms are standard. Most of us private school students love to hate the uniforms impressed upon us by the school administration because we have plenty of our own, more comfortable, clothes that we would much rather wear.

Despite this scarcity, these students thrive when given the opportunity. The bright (and adorable) students in the primary schools of Mundargi and Kushtagi share an enthusiasm for learning and a competitive spirit that shined through the dimly-lit classrooms when the Akshara team and I arrived.

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Whenever a math problem would be presented to the class, the children would rush to open their notebooks and solve the problem first, handing over their work for checking as soon as they finished. In the event a student was wrong, they would just as quickly start working the problem again. When a passage in English was to be read, virtually every student wanted to show us their ability to read and write in English, a refreshing difference from the culture of primary schools in America, where conformity is too-often valued over exceptionality.

To feed into students’ eagerness and curiosity, Akshara has set up libraries both in classrooms and local tea shops. Each library is stocked with age-appropriate books in both Kannada and English, to encourage students to expand their familiarity with both their local language and one more widely spoken.

I visited the villages on the right day because I was present for the inauguration of one such library, an event that attracted the Gram Panchayat of the village, as well as parents and students to the small café. Each person present was given a few books to put in the library, so no one was left out of the celebration. The concept of tea shop libraries is, I think, brilliant; the availability of books in both tea shops and schools expands opportunities to read for both students and parents and encourages parents to read with their children.

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These visits to Mundargi and Kushtagi showed me a side of life I could never have imagined. They made me thankful for my plentiful life in the United States and optimistic about India’s future. India is a complex country with a variety of cultures and traditions. To lead in tomorrow’s world, it needs something or someone to help it achieve its vast potential – a good education is that something and Akshara is that someone.

– Ajay Dayal