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Five ways nonprofits can start unlocking trillions of dollars in potential donations from younger individual donors.
via Millennials are unlike any generation to date. They think about impact, act on the move, and communicate as digital natives. By 2020, an estimated $100 billion dollars annually will flow from young donors into the nonprofit sector. Nonprofits who speak to them in their native language, communicate with technology, and offer them a wide range of ways to engage will benefit from this massive giving potential. Young, tech-savvy donors matter: These donors are changing the philanthropic sector. Young_donors_chart-web_592_461 Nonprofits have long relied on traditional customer relationship management systems to communicate with traditional donors in traditional ways, and for good reason: These systems work reasonably well for email blasts, event invitations, and direct mail. Traditional donors expect these communications, and act on them. But the same methodologies are lost on the Millennial generation. As digital natives, they expect to interact solely through technology, and eschew other forms of communication and transaction—only 10 percent of Gen Y donors mailed a donation check in the last two years. Nonprofits that don’t change their traditional methods risk being ignored, or judged as not innovative, old, stale, and irrelevant. Consider successful companies like Uber, Airbnb, and Seamless. They quickly spread as both easy and fun solutions to problems Millennials didn’t yet realize they had. Can’t find a cab? Restaurant doesn’t deliver? There’s an app for that. Once used, forever adopted, and virally spread like wildfire. Philanthropic donations will be the same. Five ways to engage millennials: 1. Get out of their in-boxes, and get into their pockets. Direct mail and e-newsletters have open rates below 30 percent. Young donors are looking to engage online in creative ways, rather than via emails and mail—62 percent of Gen Y donors say they would give via mobile. For example, One Acre Fund, which supports smallholder farmers, keeps an up-to-date impact dashboard to share metrics with donors, and posts updates such as actual and projected numbers of families served via web and mobile friendly software. 2. Let them get to know you, not just your beneficiaries. Millennials love thinking about the organization they support as well as the cause. Successful crowdfunding campaigns illustrate the power of sharing authentic stories. The Marina Abramovic Institute, for example, raised support from nearly 5,000 supporters via Kickstarter to build a new performance and education space, by sharing the founder’s personal journey and mission. 3. Share the facts. Younger donors are more than twice as likely as older generations to demand data about impact. Organizations such as Evidence Action use rigorous evaluations and randomized control trials to identify poverty-reducing interventions. Sharing what works (and what doesn’t) has allowed it to build deeper relationships with donors, and grow its individual donor base by more than six-fold between 2013 and 2014. 4. Invest in a great online checkout. Make sure your online donation experience is easy—younger donors are hesitant to mail a check, but love easy online options. Text-based giving raised $41 million after the Haiti earthquake, and nearly 50 percent of Gen Y report donating online. 5. Be transparent. Younger donors want honesty— fast-growing organizations like the Akshara Foundation transparently report and blog about their research, successes, and failures. They post reports on teacher interviews, classroom observations, and school surveys. Share the good and the bad, and donors will trust you and help you grow. By Angela Rastegar Campbell

The GlobalGiving Photo Contest 2015

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We’re really excited! Two of our photographs have been shortlisted as finalists for the GlobalGiving Photo Contest ’15.

GlobalGiving is the largest global crowdfunding community for nonprofits and Akshara has been associated with them for a while now.

Help us win by VOTING for both our shortlists, and in turn, become a Ganitha Kalika Andolana or #GKAMathMovement supporter.

The prize money will go towards our math programme to aid better learning among children in government schools across Karnataka and help them realise that math can be fun too.

HOW TO VOTE:

1. CLICK ON THE PHOTOS BELOW
1 2
2. VOTE FOR THEM

3. RECONFIRM YOUR VOTE

You will receive an email asking you to confirm your VOTE.
Please follow the instructions to confirm the vote, else it will not be counted.

Voting deadline: 9:30pm on 7th August ‘15

Do spread the word to as many people as you can; every vote gets us nearer to our goal.

A big thank you in advance from all of us at Akshara Foundation for doing your bit for the #GKAMathMovement. 

The TCS W10K Run is back! Are you ready to Run?


The Tata Consultancy Services World 10K Run 2013 is back and Bangalore is getting ready to run again. The race has been accorded the IAAF Gold Label Road Race status, the highest rating for road races from the IAAF. The run starts and ends at the Sree Kanteerava Stadium. The competition was first held in 2008 and this year will take place on the 19th May 2013.

Akshara Foundation participated in the 10K run last year and we are all set to run again this year. So join us and help us promote the importance of Pre-school education in Government Anganwadis. Donate, fundraise or simply run for us and help make a difference in your own little way.  Funds collected through the Run will be used to improvise pre-school programmes in Bangalore and Dharwad, impacting over 25,000 children.

A good pre-school and primary education is the foundation to a stronger education and learning. Help us in our crusade to educate children with concepts and techniques which will help them learn for a lifetime and not just for the exams. Help these kids realize their dreams with a good education. Help us run this cause !

So will you support Akshara in this cause?

To Run / Donate / Raise funds for Akshara Foundation through the TCS W10K Run 2013, write to us at volunteer@akshara.org.in